The year 2020 took the entire world by storm with the Covid-19 pandemic. It changed how we function and live, especially with Work From Home (WFH) and remote education.

The new normal gave rise to freelance career paths and jobs such as blogging, writing, and online gaming. With this also came the advent of websites and portals that serve as platforms for independent careers. A WordPress agency in London and similar providers power over 39% of web content today.

WordPress is a deep platform that has custom domains, security and speed tools, and anti-spam software. With these factors, it stands at the pinnacle of the digital system, especially Search Engine Optimization (SEO).

Search Engine Optimization Explained

SEO is the practice that helps improve your site, or blog or write-up, to increase visibility for relevant searches. Get this right, and you will earn greater engagement. Increased visibility would garner more attention and viewers and clients. Over the past years, the world has perceived greater internet penetration and digital inclusivity, which has contributed to the advent of mobile advertising. With the internet, your blog can be read anywhere and at any time. But, for that, your content needs to make it to the top of the search results.

At this point, you would be wondering how to get my website up there for people to click. Well, a compelling strategy is what you require. Below are five profound SEO strategies for you to feature among the top search results.

Having an SEO-friendly WordPress theme is an excellent starting point

A theme serves as the first point of contact for prospective viewers and visitors. It determines the layout and appearance of your website. Most writers may not be aware, but the theme also impacts the speed of your site. And this is a crucial factor if you are looking to get to the top of the search results game.

With a WordPress account, the good thing is that there are built-in themes available to you already, both free and paid. Hence, it would help if you chose it wisely as they are subject to visibility risks. Additionally, you must verify its development for a clean code; this improves your brand’s chances in Search Engine Results Pages (SERPs).

Augment your SEO-friendly content with heading tags

Your website has its layout and appearance, and even speed sorted, but there is still a long way to go. Because the content also needs to make sense to the internet surfers. Simply put, your content needs to be contextual and relevant to the target audience. This is where heading tags come to the rescue. These heading tags help augment your actual product, in this case, your website, by:

1. Breaking up your website and makes it easier for prospects to read
2. Providing a glimpse to readers into how your content piece is organized

Make sure to build your content around keywords

The convenience of the internet has put everything we desire right onto our palms. However, it has also done the bad and the ugly of reducing our attention spans. This has rendered another challenge to the developers.

The appearance, the layout, and the overall content can attract viewers’ eyeballs, but your content may not attain success in holding their attention. This is where keywords come into play.

Keywords are short phrases that offer an initial glimpse into your content. More so, most people today get on to search engines and type generic keywords to get the information they require. Hence, to effectively communicate the information, having keywords is paramount. However, one must ensure not to succumb to ‘keyword stuffing’ as this would give the impression of being too pushy or desperate.

To ensure that keyword use is optimal, there are various tools available at the disposal. Of these tools, Semrush is popular and preferred among the developer and marketing community. It is a comprehensive SEO tool that helps in advertising, social media, competitive searches, reporting and management, tracking your rankings, and backlink analysis, and others.

Set up with Google Search Console

Google Search Console, formerly Google Webmaster tools, is akin to the after-sales service for marketers. By setting up your domain or URL prefix with Google Search Console, you get timely SEO warnings and notifications. For instance, if the search algorithm finds it cumbersome to access or index your website or content, the Google Search Console will notify you. It is said that one should save up for a rainy day. Signing up with the Google Search Console does that for your content and website.

Don’t get lazy! Make your content lengthy

Sounds ironic, right? Well, in all honesty, the length of your content determines its ranking in the search engines. Lengthier websites have a competitive edge because the algorithm marks them as detailed. However, this does not mean that shorter websites do not get ranked.

The logic is that long-form content pieces are perceived to be more comprehensive in communicating your points to the reader(s). Also, this increases your credibility in the minds of the viewer, hence earning you brownie points. There are multiple ways to make your content in-depth, but the most profound and commonly used is the skyscraping technique.

The skyscraping technique is a link-building method that makes your content more engaging and provides you with quality editorial links. It entails taking on existing pieces and making them better, leveraging the insights already present.

Ending Notes

With more content pieces out there, getting that competitive edge in search engines can be challenging.

To get it right, one must select an SEO-friendly theme and augment that theme with heading tags. Additionally, imbibe keywords into your content and focus on its length. Finally, to not miss warnings and intimations, you must sign up with the Google Search Console.